And you only pay for the calls that actually show up.
The problem
What it feels like
A couple of strong months, then a quiet one you can't explain.
The person who prospects is the person who closes, so prospecting always loses.
New business keeps riding on referrals, your network, and you.
But that's the symptom, not the cause.
You don't have a lead problem.
You have an engine problem.
It shows up on its own. Until it doesn't.
This is the part you've never had.
It was never a strategy.
It was a dependency.
And the usual fixes don't build you one.
Multiplies the problem.
Takes a year.
You bid for attention and hope the right buyer is scrolling.
Why work with us
Sixteen years in sales, coaching, and change management, work that lives on why people decide what they decide, with organisations including McKinsey, PwC, GSK and Euroclear. Most agencies optimise the surface: subject lines, send times, another round of A/B tests. I start with the decision your buyer has to make and write backwards from there. That's the line between email that gets sent and email that gets answered.
Our solution
We map who you want to reach and reverse-engineer what would have to be true for that specific person to say yes. Then we write to that, not to your pitch. Most operators A/B test subject lines. I've spent sixteen years on both sides of this: running outbound at volume as a senior sales recruiter, and working as a coach and change manager on why people decide what they decide. So I start with the decision, and write backwards from there.
Dedicated domains kept separate from yours, warming, authentication, sender reputation: the exact technical ground where most attempts quietly die. So your emails reach a human being instead of a spam folder, and your company domain stays protected. And nothing goes out until you've approved it.
Campaigns monitored daily and sharpened weekly, every response handled by us and screened against your ideal client. So your team's calendar fills without anyone on your side doing a thing, and not a minute goes to people who were never going to buy.
And what all three add up to is qualified sales calls on your calendar.You show up. You close. That's it.
What's included
Frequently asked questions
How it works
I build and run your entire cold email system, dedicated sending domains, list building, messaging, campaign management, reply handling, and book qualified sales calls straight onto your team's calendar. You show up and close. That's the whole arrangement.
About two hours of your time to set up: a form on your ideal client, 30 to 45 minutes with your material at hand, and a 60-minute kickoff call. After that, you approve the targeting and messaging before launch, keep your calendar current, and show up to the calls. Everything else runs on my infrastructure, no IT lift on your end.
I do. You work directly with me, not a junior handed your account after a senior sold you. I own the whole thing end to end, which is why nothing falls through the cracks between departments. There are no departments.
Infrastructure setup and domain warming take two to three weeks, non-negotiable, because skipping it is exactly what wrecks deliverability. First calls typically book in weeks four to five, and momentum builds over the following weeks as the targeting and messaging sharpen.
Yes, nothing ships without your sign-off. I write the sequences, share them with you, you mark up changes, and we finalise together. Your brand only ever goes out the way you approved it.
Yes, as it happens. You get a private channel with me where every interested reply and every booked call lands the moment it comes in, your numbers in writing every Friday, and a strategy call, weekly during the first month and then every two weeks, covering reply rates, meetings booked, and what's working, so you always know where things stand and we adjust targeting together.
Results, risk and pricing
No, because I can't control your close rate or how your market responds week to week, and any number I promised would be a guess dressed up as a commitment. What I do guarantee is that the results part of the fee is only ever charged for qualified calls that actually show up. If they don't show, you don't pay for them.
Two lines, nothing hidden. A technology fee covers the sending system I build and run for you: dedicated domains, warmed inboxes, authentication, verified prospect data and the tooling behind it. It's billed monthly in advance, and it's the only fixed cost. Then a fee per qualified call that actually shows up, invoiced monthly for the calls that were held. No setup fee, no minimum term. It runs month to month, and you can stop at the end of any month.
You don't pay for them. I screen every prospect against the ICP we agree on in writing before booking. If a booked call doesn't fit that ICP, it doesn't count and you're not charged. And if call quality slips, we fix targeting immediately. That's what the strategy call is for.
One that matches the ICP we define together in onboarding, is a real person at a real company, and shows up. I only bill for calls that are actually held and fit the profile.
An in-house hire runs €60–80k a year fully loaded, takes months to ramp, and gets paid whether or not calls get booked. With me the only fixed cost is the technology fee, everything else is paid on qualified prospects who actually show up, and I run the entire system, not just the sending.
I'll be straight rather than sell you a projection: cold email reply rates vary widely with your offer and market, and anyone quoting you a precise number up front is guessing. That's exactly why the model is pay-per-show. You're paid on outcomes that actually happen, not on a forecast you're asked to trust.
Safety, compliance and fit
Zero risk to it, because I never send from your main domain. I set up separate sending domains, kept entirely apart from your company domain, so your primary email stays clean for invoices and contracts while the sending domains carry all the outreach.
Yes, for B2B, under GDPR's legitimate-interest basis, done properly, with relevant targeting, a clear opt-out in every message, and documented reasoning. All of that is built in as standard, not bolted on afterward.
I load your full do-not-contact list at the start, existing clients, live deals, anyone your team is already working, and block them by email and by domain, so your whole relationship base is excluded from the send list.
It's for B2B companies where a new client is worth €15,000 or more over the relationship, with people who sell and a pipeline that still leans on referrals or the founder. If your deals are small and transactional, or you sell to consumers, cold email won't work the way it works here, and I'd say so rather than take your money.
Book a call
If we're not a fit, I'll tell you straight. I only take clients where I'm confident this works, because I don't get paid unless it does.